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Starbucks Marketing SIBC

Visual mock-ups within a student team’s proposed beverage marketing campaign.

Archive · earlier work

Date / period
Spring 2023
Place
Notre Dame, Indiana
Contribution
Adam: visual mock-ups. Strategy developed with the SIBC student team.

A Student International Business Council team proposed a two-year campaign for tea and lemonade products. Adam developed visual mock-ups within the broader marketing study.

This was a student proposal, not a commissioned Starbucks campaign or a commercial product launch.

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Reading the work

Compare the proposed packaging variants; these are student campaign mock-ups.

Peach green tea lemonade packaging mock-up for a student SIBC marketing proposal. Adam Scott; Starbucks marks belong to Starbucks. Not a launched product.

Peach green tea lemonade packaging mock-up for a student SIBC marketing proposal. Adam Scott; Starbucks marks belong to Starbucks. Not a launched product.

Passion Tango Tea packaging variation within the same student campaign proposal.

Passion Tango Tea packaging variation within the same student campaign proposal.